Anne et Valentin
Anne&Valentin’s sole existence is due to... Anne and Valentin. When these two forces of nature were struck by lightning during a chance encounter, Fate offered them a future, which they shared professionally and personally for thirty years. The deeply united couple spent their lives nurturing and expanding their brand over time. In Toulouse, where the company was founded and where its headquarters still harbor the core of the team, the Anne&Valentin lively spirit has been an inspiration to many. The adventure truly begins in September 1980 when Valentin obtains his optician’s degree. The two are eager to start an optical store with a different approach than what is available at the time, with a unique selection of original, unique frames and a radically different sales philosophy.
From day one, rather than trying to adapt the customer to a frame, Anne and Valentin opt for a deeper comprehension of who their customers are - how they move, live and think - in order to find, for each, the perfect frame, dedicated to the customer’s unique personality and particularities. In 1984, they launch their first collection, named Anne et Valentin. And while their creations are original, colorful and lively, they are, above all, objects that combine ergonomics, technical requirements, and respect for those who wear them.
Launched in 2007, the BARTON PERREIRA collection of eyewear immediately made a tremendous impact on the fashion industry. Created by visionaries Bill Barton and Patty Perreira, the BARTON PERREIRA brand of luxury eyewear are handmade and use the ﬁnest materials in Japan. The BARTON PERREIRA frame is not mass-produced. BARTON PERREIRA’s eyewear is handmade by skilled artisans, produced in limited quantities making each piece as exclusive and unique as the wearer.
The most recognizable faces from the entertainment, fashion and music industry have embraced the BARTON PERREIRA collection. Angelina Jolie, Rachel Zoe, Heidi Klum, Jessica Biel, Orlando Bloom and Giovanni Ribisi are only a few of the faces that have worn our frames.
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CAZAL was first created in 1979 by Austrian eyewear designer, Carl Zalloni. He took the first syllables from his first and last name and combined them to create his eyewear company (CArl ZALloni). His first sunglasses were distributed through a German company. The iconic 607s were one of the first pairs released by CAZAL, but, again, they didn’t receive widespread popular support (especially in the hip-hop community) until later.
It didn’t take long for sunglass aficionados to take notice of CAZAL, though. And it certainly helped that Darryl McDaniels (from Run-D.M.C.) liked to rock his own pair of 607s. When McDaniels was first seen in his 607s, the popularity of CAZAL in the United States seemed to balloon.
The success of the CAZAL brand was largely built on innovation. Zalloni knew that consumers want something extra with their sunglasses. They didn’t want basic protection from the sun anymore - they wanted a statement. There’s nothing more impactful than unique set of shades that will make all those around you gawk in amazement.
As the 80’s came to a close, more rappers and hip-hop artists were rocking their own CAZALs. Other famous styles included the 951s and 955s often worn by Joe Cooley and Rodney-O. Of course, success didn’t just come because of the ultra-stylish designs. In fact, CAZAL eyewear must go through a stringent battery of tests before being sold to the general public. Every pair of CAZAL glasses goes through 35 different processes and the hinges undergo 50,000 different motions to ensure durability for extensive use.
Clearly, CAZAL sunglasses were and are a behemoth in the sunglass industry. They are up there with Ray-Ban in terms of cultural importance, and they also provide ample protection from the sun and long-lasting durability. If you want to complete your futuristic and ultra-cool wardrobe, then you have to have a pair of CAZALs. From its outset, the eyewear maker has been on the cusp of innovation and some of America’s most prominent stars have taken notice. CAZAL eyewear is still worn by some of the greats today, including Jay-Z, Beyonce, and Kanye West.
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Garrett Leight California Optical (GLCO)
Founded in 2011 in Venice Beach, Los Angeles, Garrett Leight California Optical is committed to producing eyewear that combines top-notch craftsmanship with timeless aesthetics. The word "California" is included in the brand's name as a reminder of the easy-going, culture-inspired philosophy which the designs incorporate.
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Jacques Marie Mage
“Individuality is an inalienable right, an idea that demands its own unique expressions. Our mission at j.M.M. is to empower people to make personalized impressions, by offering spectacles that are unparalleled in their commitment to craft and creativity.” - Jerome Mage
Founded in 2014 by Jerome Jacques Marie Mage, J.M.M. is a Los Angeles-based producer of limited-edition designer goods that specialize in the micro-production of high quality eyewear for a clientele of discerning tastes. They offer their two signature collections, the Circa and Vanguard collection. With each new collection, J.M.M. embraces a unique palette of precious materials, rich colors, and striking geometric forms, all of which cleverly reference and beautifully reconfigure the striking individuals, artistic movements and world events of previous centuries. All J.M.M. eyewear is ethically sourced and produced with the utmost respect for the environment and the wellbeing of its industry partners. Their products are created using fair and ethical production methods to create eyewear that ultimately presents a forward-looking take on visual empowerment.
Known for its bold aesthetic, Jacques Marie Mage’s premier quality, limited edition spectacles are crafted by the world’s finest Japanese and Italian manufacturers using only custom materials. J.M.M. unique, sculptural designs, with high attention to product details and precious materials, provide eloquent expressions for the discerning consumer. Jacques Marie Mage is the first of its kind to offer a forward-looking take on visual empowerment by embracing and creatively reconfiguring the artistic movements and world events of previous eras.
The ‘Circa Collection’ is comprised of historically inspired designs based on an extensive personal library of vintage frames, painstakingly accumulated over the last two decades from dozens of cities around the globe. Drawing on intimate associations to cultural icons that include Bob Dylan, Pier Paolo Pasolini, Henry Moore, and Joan Miró, the ‘Circa Collection’ applies modern details to classic frame shapes, resulting in timeless companions for sunny days.
The ‘Vanguard Collection’ is heavily influenced by the art deco and neo-cubist periods of the early-20th century, in which artists sought to balance and combine geometrical shapes and mixed materials to create new aesthetic forms. With these trailblazers in mind, they’ve developed their own nuanced designs that incorporate offbeat applications of cellulose acetate and precious metals. Their dual goal is nothing less than unparalleled craftsmanship and a new visual palate for women’s eyewear.
Relying on his twenty-plus years of experience in the eyewear industry, Mr. Mage selected two of the worlds most exclusive factory partners for the task of manufacturing his eponymous line of spectacles. These collaborators, in both Japan and Italy, employ fair and ethical production methods that uphold J.M.M.’s business standards of respect, compassion and transparency. Paired with artisanal technical guidance, J.M.M. redefines eyewear production methods in subtle ways, allowing for the full development of sculptural design without the obstruction of fit or comfort, enabling form and function to thrive in holistic balance. Each one of J.M.M. frames is developed through a painstaking had-crafting process. The frames are tweaked to perfection over the course of 18 months, to insure their design vision is brought to fruition. One hundred pair of hands contribute to the handcrafted artisanal process before its final arrival at their Los Angeles headquarters.
Jacques Marie Mage is a socially conscious brand with the will to assist associations in the work of national park conservation, particularly the care and protection of its wildlife. Due to nearby development, pollution, recreational uses, and other human activities, our parks and our wildlife are in jeopardy. By donating a calculated percentage of every spectacle sold to associations helping endangered wildlife, Jacques Marie Mage wishes to protect and enhance America’s National Parks for present and future generations, as well as the well being of their resident animals, which capture our curiosity and our hearts.
DESIGN AND CRAFTSMANSHIP
- Specialize in the micro-production of premier quality, limited-edition goods
- Utilize the world’s most renowned manufacturers, ensuring precise control and technical excellence
- Create sculptural designs with high attention to the product details and precious materials that speak to a clientele of discerning taste
- Each frame comes with its unique serial number creating a personal experience
- Offer a forward-looking perspective in the context of a carefully curated lifestyle
- Embrace and rigorously reconfigure the artistic movements and world events of previous eras
- ARROWHEAD - Their custom signature arrowhead hardware, a nod to the timeless quality of those pointed projectiles used throughout human civilization
- CUSTOM RIVETS - The Jacques Marie Mage Custom spur-shaped hardware rivets made of 18k gold or sterling silver adorn Circa Collection
- BETA TITANIUM CONSTRUCTION - Many of Jacques Marie Mage frames feature monoblock titanium nose construction with subtle hairline engraving
- DOME LOGO - J.M.M. crest emblem emcompasses the totalitly of the letters found in our namesake in a monogram
- CONCEALED HINGE SYSTEM - The J.M.M. proprietary hinge is made out of a solid steel cylinder encasing our spring hinge system
- SERIAL NUMBER - Each Jacques Marie Mage frame is part of a small batch, limited edition run as a testament to the ethical production methods
- CUSTOM ACETATE - J.M.M. frames are created using custom 10mm thick Takiron acetate from Japan
- EXCLUSIVE LENS TREATMENT - J.M.M. features anti reflecting coating and our 100% UVA and UVB protection. All lenses are etched with J.M.M. logo to assure authenticity
- J.M.M. EYEWIRE RIM - The J.M.M. Beta titanium collection feature a never seen before 4 mm deep Titanium eye-wire rim with our signature art deco hairline engraving
- CUSTOM NOSEPADS - J.M.M. custom titanium nose pads are ergonomical shaped paired with light engraved lines for grip and finished with our crest gently laser etched
- TOP BAR - Unique top bar construction mixing acetate and titanium elements and materials
- TEMPLE TIPS - J.M.M. circular tips are hand painted with our custom Burgundy enamel finish giving the frame a fine jewelry appeal
CUSTOMER AND CLIENTELE
Jacques Marie Mage is created for the well-traveled man or woman who prides themselves on their discerning tastes and an exuberance of individuality. J.M.M. is a choice of many Hollywood elite and fashion influencers such as Kate Bosworth, Alessandro Squarzi, Caroline de Maigret, Kristen Stewart, Michael Polish and Kate Hudson.
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Maui Jim is an American-based manufacturer of sunglasses based in Peoria, Illinois and marketed worldwide. A majority of their lines are marketed with an oceanic and Hawaiian theme-stemming from their foundation and location in Hawaii. In addition to their non-prescription sports and fashion sunglasses, Maui Jim currently produces prescription lenses for their designs, including progressive lenses. Maui Jim hosts its own prescription lab in Peoria, IL.
Maui Jim was originally launched on the hotel pool decks of Maui, Hawaii. The brand was introduced in the mainland states in 1988.
Maui Jim originally had its main distribution center in Lahaina, Hawaii, but moved to Peoria after buying RLI Vision in December 1996. Maui Jim maintains an office and store front in Lahaina that is open during week days to the public for repairs.
In 1999, Forbes Magazine listed Maui Jim in their '100 Things Worth Every Penny' article. In 2015 and 2016, Maui Jim was selected as the Best Sunglass Company in Vision Monday and 20/20 magazine's EyeVote Reader's Choice awards.
Maui Jim lenses block 100% of all harmful UV rays and 99.9% of glare. The lens technology uses seven treatments to offer maximum protection and clarity. The two most outermost layers are a waterproof and oleo phobic coating. The oleophobic coating repels grease, making the inside and outside of the lens water and oil proof. The lens also has anti reflective treatment, which prevents against bounce back glare, or UV light that is reflected off of the back of the lens. The next layers consist of a Clearshell scratch resistant treatment surrounding two layers color enhancing lens. The centermost layer is a polarizing film, which makes it possible to see below the surface of the water.
Maui Jim has three gradient coatings: The Bi-Gradient, the MauiGradient, and Blue Hawaii, The Bi-Gradient lens provides a dual gradient that protects the eyes from light coming from above, and light reflection from below. This technology "squints for you" because it eliminates glare surrounding all aspects of the eye. The MauiGradient lens appears darker at the top and lighter at the bottom. Blue Hawaii is the most recent addition to their mirror coatings. It features a blue flash mirror lens over a Neutral Grey lens base.
Maui Jim features four lens colors: Neutral Grey, Maui Rose, HCL Bronze, and Maui HT. The Neutral Grey is the darkest of the Maui Jim lenses. It is meant to be worn in bright, direct sunlight, and provides the most sun protection. The Maui Rose is the second darkest of the lenses. It is best for fast action sports, and can be worn in any sunlight from bright to overcast. Similar to the Maui Rose, the HCL Bronze can be worn in practically any form of sunlight. As the third darkest lens, the HCL Bronze is good for driving and enhances colors. The lightest of the lenses, the Maui HT, offers the greatest contrast for a brighter view. This green lens is best for golf and baseball, where it is essential that the color of the ball pop.
Maui Jim offers five different lens materials: MauiBrilliant, SuperThin Glass, MauiPure, Polycarbonate, and Maui Evolution. MauiBrilliant features optics nearly as clear as glass with just one-third of the weight. SuperThin Glass provides the best optics out of the five lenses. While it is the heaviest out of the five materials, the SuperThin Glass is 20% lighter than standard glass. The MauiPure is the most light weight out of the five. It combines the optics of the SuperThin Glass with the shatter and scratch resistance of the Polycarbonate lens. The Polycarbonate lens features the most shatter resistance, making it great for activities. The Maui Evolution lens features the shatter and scratch resistance of the MauiPure, but with better optic quality.
Maui Jim's target demographic for sunglasses markets to those who value a good quality of life and the utmost eye protection. Their classic styles and high-tech lens give their sunglasses a sort of "functional elegance" that makes them desirable and fashionable. In a highly competitive market with competitors like Oakley, Inc. and Ray-Ban, Maui Jim's mission to set itself apart is to educate consumers on the dangers of UV rays. Short term sun exposure can lead to sunburned eyes or snow-blindness. Maui Jim has tried to break the common link between sunglasses and summer since snow reflects almost 80% of UV rays. The UV intensity rises 3% for every 400 meter increase in altitude.
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MOSCOT is a five generation, American luxury eyewear brand, headquartered in New York City, specializing in optical frames and sunglasses. It was founded in the Lower East Side neighborhood of Manhattan in 1915 by Hyman Moscot, which makes it one of the oldest local businesses in New York City, as well as the 13th oldest eyewear company in the world still operating today.
Hyman and his wife Leba had six children. In 1925, at 15 years old, Hyman’s youngest son, Solomon, nicknamed “Sol,” took over the business, and in 1935, moved the shop to its iconic location at 118 Orchard Street, where it would be located for nearly eight decades.The bright yellow sign with giant, black-rimmed glasses that adorned its storefront became synonymous with the brand, the neighborhood, and downtown New York, and while most of New York’s historical businesses fell during the Great Depression, the Moscots made it through the 1930s.
Sol’s son, Joel, began presiding over the House of Moscot in 1951. Charming, dedicated, and devoted to his customers, Joel would manage MOSCOT for over fifty years‚ overseeing the Shop’s activities, while conveying the family’s values to his sons, who would soon become the fourth generation of Moscots to take the helm. The oldest, Harvey, graduated from Boston New England College of Optometry in 1986, and began working as a doctor at 118 Orchard. The youngest, Kenny, entered the business in 1991 with a bachelor's degree in finance. In 1996, with father Joel still at the company, Moscot expanded, opening a second shop at 69 W. 14th Street, on the corner of Sixth Avenue, in downtown Manhattan, which remains the company’s flagship location.
After Joel Moscot retired in 2003, the family company rebranded from Sol Moscot to MOSCOT, while at the same time eyewear was transforming from being simply a medical device into a fashion accessory. Together, the fourth generation Moscot siblings reinvented what was once a neighborhood optical shop into what is now a global lifestyle brand, bringing back authentic, classic frame styles, building wholesale and e-commerce eyewear channels, and establishing partnerships with prominent fashion designers. Within a few years, the company had become renowned worldwide for its branded iconic and timeless eyewear.
Harvey Moscot became president of the company in 2010. MOSCOT moved from 118 Orchard Street across Delancey Street to 108 Orchard Street where it remains today. The shop was eventually included in the Tenement Museum’s historical tour of the Lower East Side. In 2013, Moscot opened its third flagship store, this time in the Cobble Hill neighborhood of Brooklyn, the façade of which is reminiscent of the family’s first shop at 94 Rivington Street.
Harvey's son, Zack Moscot studied Industrial & Product Design at the University of Michigan in Ann Arbor and began working full time at MOSCOT in 2013. He is now the company’s chief eyewear designer, representing the fifth generation Moscot to join the brand.
In 2015, the brand celebrated its centennial anniversary. To mark the occasion, MOSCOT partnered with Smart automobile to create a limited edition Smart Car, and was named by GQ magazine as one of the best specialty shops in America.
MOSCOT is known for its bold, classic designs, and downtown aesthetic. The frames, eyeglasses and sunglasses together, are categorized under the MOSCOT Originals and MOSCOT Spirit Collections. Materials vary from acetate to metal and beta-titanium.
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The company was founded by Moritz Krueger, Philipp Haffmans, Daniel Haffmans and Harald Gottschling in 2003. All of its products are hand-assembled in their manufactory in Berlin. In 2014 MYKITA moved to the current headquarters in the historical Pelikan-Haus in Berlin, Kreuzberg. The name MYKITA is derived from ”Kita” (a common abbreviation for Kindertagesstätte) and is a reference to the firm’s first premises in a former day nursery. MYKITA has its own stores in cities such as New York, Berlin, Paris, Monterrey (Mexico), Vienna, Zurich, Cartagena de Indias and Tokyo, and its products are sold in over 60 countries.
In 2004 MYKITA launched its first metal-frame collection, Collection No1. The frames are made from stainless steel and feature a patented hingeless design with no screws or welded joints.
Collection No2, launched soon afterwards, comprises acetate frames and includes both prescription models and sunglasses. The Lite, Decades and Luxe lines were then also added to the product range. The Lite collection comprises the company’s lightest models, which have an ultra-thin frame comprising just three parts. The Decades collection is based on spectacles forms from various eras of the 20th century. Luxe has an emphasis on naturally sourced materials.
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In 2010 MYKITA introduced MYLON, a new material based on polyamide and a first in the eyewear industry. The selective laser sintering (SLS) technique is used to make frames individually and without form-related restrictions. The entire production process is zero-waste, with any unused powder being recycled for subsequent use. MYLON provides a wide range of design options thanks to its lightness; in addition, the material’s thermal adaptability means the frames are fully adjustable. The first MYLON collection was premiered at the Silmo eyewear fair in September 2011.
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Oakley was started by James Jannard in 1975 out of his garage with an initial investment of $300. The name "Oakley" came from Jim's English Setter, "Oakley Anne." Jannard began by selling what he called 'The Oakley Grip' out of the back of his car at motocross events. His motorcycle grips were unlike other grips available at the time, using a patented material known as 'Unobtainium', a unique creation by Jannard. The material is still used to make the earsocks on Oakley glasses, and many of the nose pieces and now the bands of their watches. Oakley went on to produce number plates, gloves, grips, elbow guards, chin guards, and goggles for the BMX and motocross communities.
In 1980, Jannard released a pair of goggles called the O-Frame. With the 'Oakley' logo present on the strap, the brand garnered increasing recognition and prominence throughout the sports industry. In 1983 Oakley began selling ski goggles.
The first Oakley sunglasses; Factory Pilot Eyeshades, were sport-oriented, resembling goggles and were released in 1984. These were followed in 1985 by the Oakley Frogskin, a casual sunglass style that was made in Japan.
During the preparations for the ultimately successful rescue of thirty three miners trapped for ten weeks in a Chilean mine in October 2010, a journalist covering the story contacted Oakley about donating sunglasses to the rescue effort, aware that the miners would need eye protection after having spent weeks in darkness. Oakley donated 35 pairs of its Radar sports glasses, fitted with specially selected tints.
Oakley sponsored members of Team GB's Olympic Team in 2012 and 2016.
Most of Oakley's technological designs, fashion pieces, gear, etc. were developed with extensive athlete input and testing in the field – including extreme conditions. Oakley M Frame sunglasses are included as part of the U.S. Army's Authorized Protective Eyewear List, and have been assigned a NSN number for ordering through military supply channels.
Currently Oakley produce a large range of their sunglasses and ski goggles in a Prizm lens. These lenses have been produced to highlight certain colours in the visual spectrum depending on the needs of the wearer. The Prizm lens range includes lenses called Golf, Trail, Road, Cricket, Deep Water, Shallow Water, and Snow. There is also an all round lens called Prizm Daily Polorized.
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Oliver Peoples was founded in 1987 with the opening of its first boutique and subsequent launch of the original collection. From the beginning, Oliver Peoples had a passion for superior product, a distinctive culture rooted in California, and an obsession with service. These core values have remained at the foundation of the brand and endure today. Through an authentic and consistent voice, Oliver Peoples has never relied on a logo but instead on fostering relationships with like-minded consumers who appreciate and respect our approach.
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Persol is an Italian luxury eyewear company specializing in the manufacturing of sunglasses and optical frames. It is one of the oldest eyewear companies in the world. The name is derived from "per il sole," which, in Italian, means "for the sun". Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots and sports drivers. Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow (often referred to as the "Supreme Arrow"), and several of the company's glasses feature this symbol.
In 1917 Giuseppe Ratti, owner of the Berry optical, started producing his first glasses and lenses for athletes and aviators. Persol was a heavy influence in the production of sunglasses. The company developed the first flexible stem, known as the patented Meflecto system, which was one of the first spring hinges ever developed for eyewear. Persol was introduced to the United States in 1962 and opened its first boutique on Rodeo Drive in Beverly Hills in 1991.
Currently all "plastic" Persol spectacles are made in Italy using cellulose acetate, a hypoallergenic material derived from cotton. The lenses for the sunglasses manufactured by Persol use a crystal lens to filter harmful light from the wearer's eye.
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Ray-Ban is a brand of sunglasses and frames founded in 1937. The brand is best known for their Wayfarer and Aviator styles of sunglasses.
In 1929, US Army Air Corps Lieutenant General John MacCready asked Bausch & Lomb, a Rochester, New York-based medical equipment manufacturer, to create aviation sunglasses that would reduce the distraction for pilots caused by the intense blue and white hues of the sky. Specifically, MacCready was concerned about how pilots goggles would fog up, causing pilots to become blind at high altitudes. The prototype, created in 1936 and known as ‘Anti-Glare’, had plastic frames and green lenses that could cut out the glare without obscuring vision. They also added impact-resistant lenses in 1938. The sunglasses were remodeled with a metal frame the following year and patented as the 'Ray-Ban Aviator'. According to the BBC, the glasses used, “Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions.” In 1952, Ray-Ban created the Ray-Ban Wayfarer, using plastic frames. The now-standard G-15 green and gray lenses were introduced a year after the Wayfarer, in 1953. In 1965, the Olympian I and II were introduced; they became popular when Peter Fonda wore them in the 1969 film Easy Rider.
The main sunglasses lines of Ray-Ban are the Wayfarers and the Aviators, which originally came with green and grey lenses. During the 1950s, Ray-Ban also released the Ray-Ban Caravans, a squarer looking frame. It was also popular during the 1970s, worn by Robert de Niro in the film Taxi Driver. Regardless, the aviators frame have remained the most popular style of Ray-Ban through the years. The company has also produced special edition lines, such as the 1987 line The General, harkening back to the original aviators worn by General Douglas MacArthur during the Second World War. Three other models of the brand are named Clubmaster, Round, and the most recent one Clubround.
Ray-Ban polarized sunglasses have the transmission axis oriented vertically to block reflecting light. Polarized lenses are also appropriate for indoor use and can be worn by people whose eyes are light-sensitive; including post-cataract surgery patients and those continually exposed to bright light through windows.
Photochromic lenses (or "transitional lenses") are clear while indoor and automatically darken when exposed to sunlight. These lenses allow for full ultraviolet radiation protection. Photochromic lenses are convenient as they reduce the need to switch from outdoor prescription sunglasses to indoor prescription glasses. They come in a wide variety of lens materials.
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Savile Row frames attract an iconic celebrity following, including Johnny Depp, Brad Pitt, John Lennon, Denzel Washington, Steve Jobs, Audrey Hepburn, Rihanna, Eric Clapton, Harrison Ford and even Daniel Radcliffe as Harry Potter. Their factory still uses machinery dating back to its origins in 1898. Their frame makers are passionate about creating unique pieces that never go out of style. Hundreds of processes, days of work and years of experience are evident in each tailor-made frame. Like its namesake, Savile Row's hand-crafted frames must be felt to be experienced. Their frames pay homage to a rich history while attracting a young discerning clientele. Savile Row is tailored eyewear at its finest.
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Silhouette is an Austrian brand of sunglasses and frames, founded in 1964. Its headquarters and main production site are located in Linz, Austria.
The founders positioned their first creations as fashion accessories — instead of technical visual aids — and soon gained ground in Western Europe. They chose a French name for their company as fashion then was still heavily dominated by French designers. The first product had a narrow square shape with dark frames, unusual for its time. In the early 1970s, the brand became popular due to actress Sylvia Kristel.
Although the main emphasis of Silhouette always laid on its own brand, in 1991 the company started an intense cooperation with German sportswear producer Adidas. Still today, the company is responsible for the design and production of all glasses for the Adidas Performance line, devoted to athletes. In 1994, the doll Barbie was seen wearing Silhouette sunglasses in the exhibit Art, Design and Barbie at the World Financial Center in New York City. In 1999, the Titan Minimal Art Series was introduced that led to a cooperation with NASA in the following years. Since 2007, there has been a cooperation with the Vienna Philharmonic orchestra. In 2011, the Crystal Collection was presented.
Since 2002, NASA has used the frame of the designer model Titan Minimal Art, combined with dark lenses developed jointly by the company and NASA'S optometrist Keith Manuel. The frame is very light at 1.8 grams and devoid of hinge screws, reducing the potential danger for astronauts. Because astronauts work in such sensitive environments, unreliable eyeglass components could lead to a catastrophe. Such hazards are particularly likely during Extra Vehicular Activity (EVA), when astronauts spacewalk with only the protection of their spacesuits. A loose screw or component during an EVA could lead to a variety of problems for the astronaut and their co-workers.
Around 1982, Queen Elizabeth II for the first time chose a pair of Silhouette glasses. Since 1998, she has famously worn Model 1899. This model is mostly handcrafted and consists of a special Polymer combination. The Queen also owns two other Silhouette models but wears them infrequently.
Among other celebrities seen with Silhouette glasses were Bing Crosby, Elton John, Carla Bruni, Markus Schenkenberg, Helena Christensen, Nadja Auermann and Lady Gaga. Model Titan Minimal Art 8568 with green polarizer is worn by Lieutenant Horatio Caine in the series CSI: Miami, played by David Caruso. The glasses somehow became a trademark of his character. Since 2013, actors Patrick Dempsey and Cate Blanchett are employed for Silhouette advertising.
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What began as a memo on an order form has developed into the slogan for the most headstrong Belgian brand of spectacles: 'theo loves you'. To this very day the motto connects everything theo does, every decision, every collection. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of theo. Why? Well, simple: because they wanted to offer their clients something other than the mainstream glasses that were selling at the time. So, in 1989, the first theo glasses became a fact. And they were groundbreaking. With every following collection, it became increasingly easier to reach the consumer. Today, more than 20 years later, theo is sold in 1,400 stores across 50 countries... and theo loves them all!
Originally theo only addressed the avant-garde. Later however, the glasses began to appeal to a wider audience. But theo always had a soft spot for the individualist. So in order to generate interest among trendsetters again, 'Eye-witness' was launched in May 1995. These spectacles were apparently unfinished and asymmetrical. Eye-witness wearers are often men and women who are kindred spirits. The Eye-witness line still exists today and every year new models are launched.
theo eyewitness frames
In 2004, theo announced its co-operation with the German-Belgian designer Christoph Broich. This cross-pollination between fashion and eyewear proved a hit. The sunglasses Broich and theo were recognisable by the safety pin in the spring. Four years later, theo started collaborating with Belgian designer Tim Van Steenbergen on its new collection of sunglasses. The two Antwerp labels joined forces and have since been producing spectacles that radiate glamour and sophistication. In 2012, theo & Tim presented their forth collection together. And they are working hard on the next one.
theo like to be unpredictable. For a new optical collection in 2010, theo started working with James Van Vossel, a creative spirit who was given carte blanche, resulting in a series with no equivalent. More models to come!
The theo headquarters are located in Antwerp. Mik and Toon, two of the three sons of Big Boss Wim Somers, joined the business a few years ago. Third son Jan joined his mother Jamme at the theo - Somers Optiek store. Nowadays, more than thirty people work for theo in Europe, the US and Japan. So this small family business has developed into a major player in the international optics market. Patrick Hoet sold his shares to Wim about 15 years ago. Nevertheless Patrick stays exclusive designer for theo. Meanwhile theo has its own design team that works together closely with Patrick.
And so, theo keeps on surprising!
theo loves you!
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Born in Austin, Texas and raised in Santa Fe, New Mexico, Tom Ford is among the most highly respected and successful designers today. The winner of numerous design awards, his rise in fashion began in 1994, when he became creative director of Gucci. Not only did he dramatically change the image of the legendary fashion house, he also led the company to unprecedented success with his visionary insight into what the modern consumer desires. His innovative and provocative designs set the tone for an entirely new direction in the world of luxury goods. In 2000, Ford also took creative control of Yves Saint Laurent, a Gucci Groupbrand, reviving it with his trademark combination of sensuality and mystique.
In April 2005, one year after leaving Gucci Group, he announced the creation of the TOM FORD brand. A beauty and eyewear collection launched in 2005 and 2006. In April 2007, his first directly operated retail store opened in New York at 845 Madison Avenue to coincide with the debut of the signature TOM FORD Menswear and Accessory Collection. Several landmark fragrances were launched in succession, including TOM FORD BLACK ORCHID and TOM FORD GREY VETIVER, as well as a scent collection for perfume connoisseurs called PRIVATE BLEND.
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